品牌介绍



Introduction of Brand  


 

2015年,设计师游悦怀着表达自我笃定的设计理念之心成立了同名设计师品牌YOEYYOU

YOEYYOU的女性是不善于妥协的,她们拥有天然的时尚成熟感和独立的审美自信,泛滥的快时尚产品不能满足生活的精致乐趣,这是一群低调有力的都市女性,审慎的消费一种舒适的体验和品位的认同,高级感如空气贯穿于生活方式之中。

YOEYYOU提倡“恰如其分的设计”,为现代都市女性提供兼备经典与潮流感的服饰,让时装很好的融入日常生活的各种场景,以塑造出都市女性“刚柔并济”的个人风格。目前YOEYYOU已与全国60多家买手店合作,并于2018年分别在深圳,厦门,贵阳开设了三家专卖店,计划2019年在全国再开设5-10家专卖店。


The year 2015 saw designer Yoeyyou establishing YOEYYOUafter her own name, a  brand thatfeatures her long persued novelty and uniqueness as a career designer.

The uncompromising YOEYYOU women are charaterised withmatureness for fashion apreciation and aesthetics confidence. They desire morethan just fast fashion, sharing qualities of  modesty and  dynamism of metropolis women. Discreetness intheir choice-making identifies their taste for fashion, and their lifestyleimmersed with sense of  dolcevita.

YOEYYOU promotes the idea of “APPROPRIATENESS in design” ,offering fashion items sporting both classic and trend,  creating apparels nice and neatly blended inthe daily life occasions, and modelling unique styles for individuals.

At present, YOEYYOU has cooperated with more than 60 offlinebuyers , three YOEYYOU Stores were opened in Shenzhen, Xiamen and Guiyang, andplanning to open 5-10 stores until 2019.


 设计总监          

 Design Director


 

YOEYYOU品牌创始人游悦,拥有十余年高端女装品牌设计经历,曾与早年的Maison Martin Margiela设计团队共事。行事风格和设计理念亦深受其影响,为人低调,不喜曝光,善于研究服装版型、面料以及工艺之间的高度结合。设计上喜好用不拘泥于传统的时尚表达,追求极致的结构主义与实用主义至高平衡点。

Design & Creative Director—YOEYYOU, after more than 10 years experience in hi-end womenswear, she establishedher own brand. She was influenced by MAISON MARTIN MARGIELA because she workedwith the team for quite a long time. Also she’s been keeping a low profile asher spiritual teacher .  YOEY is good atstudying the high combination of clothing pattern, fabric and technology. Shewas not bound by tradition, and to pursue the balance between the structuralismand pragmatism is her ambition.


由我及你 由你及你  

From yoey to you, from you to you.